Google search platform

Google Tuesday unveiled search tools for its Google search platform which includes Google Search Options and Google Squared. And also quirky planetarium-type application for Google Android phones called SkyMap.

Google\'s search products vice president Marissa Mayer told that Google\'s Searchology event in Mountain View. Google was looking to make its search tools better, more specific and more sophisticated than ever before certainly a Google prerogative as the search giant looks to maintain its heavyweight status and put even more distance between itself and the competition. Google\'s new tools also might say a lot about what it perceives its market-share competition to be. Google Search Options, for example, allows users to \"slice and dice\" data according to different metrics, including how recently certain page results were updated. The flavor there? Realtime. And realtime, as everybody knows is something associated with platforms like Twitter and other social networking services. Last month, Google-to-buy-Twitter rumorl was churning at full speed, one of the key selling points, observers noted at the time, was that having a Twitter-like platform in its stable would push Google toward a realtime search engine capability.

Another new features is Google Squared which search, creates a spreadsheet of information on a particular topic, allowing the user a visual and line-by-line comparison of various results. Drawing together a broad collection of comparable data points, not just listing search results, is a key characteristic of WolframAlpha, the new search tool created by Mathematica idea man Stephen Wolfram. Google seems to fear competition from WolframAlpha about as much as it did Cuil, the sputtering search engine launched last summer by ex-Google employees. But Google\'s interest in a similar approach to WolframAlpha also sends a clear message to potential Google challengers that they\'d better get even more creative as Mountain View looks to stay ahead.

Hitwise also noted in its report that longer search queries are becoming more popular with the average search now employing three words or more - key piece of information to consider as Google and its rivals continue to tweak their search engines. The research firm Hitwise submitted search engine traffic data for April that suggests Google\'s lead in the market continues to widen. According to Hitwise, nearly 73 percent of all online searches in the U.S. in April were through Google. Yahoo clocked in for April at 16.27 percent, Microsoft\'s MSN Search claimed 5.68 percent and Ask.com claimed 3.95 percent.